Until recently, Geeta part-owned Peace and Loaf restaurant a high-class fine dining restaurant in Newcastle upon Tyne, England, along with three other business partners since it was first thought of six years ago. Although she has now sold out and bought into JAM Marketing, her level of expertise in operating a high-class restaurant is second-to-none. Geeta advises many of the restaurateurs in the region on how to market themselves as individuals as well as how to ensure that the venues they represent are marketed to the best of their ability. Her reputation in this sector has earned her the respect of her colleagues and others working in this field and she is very highly thought of in the food-related industry.